The story of Rouhi begins with its founder's passion for traditional Indian fashion and the desire to create timeless pieces.

Rouhi, meaning 'soulful', represents a deeper connection between the wearer and her garment. Just as the soul is said to be the essence of a person, the outfit becomes an extension of the wearer's identity, reflecting their unique personality while elevating their confidence.

Each piece is meticulously crafted to reflect ROUHI's commitment to excellence in every detail. This translates to pieces with an impeccable fit, durability, comfort, and elegance.

Whether you're a bride-to-be searching for the perfect ensemble for your special day or simply someone who appreciates the timeless beauty of Indian attire, ROUHI welcomes you with open arms.

The brand's mission is to offer a range of styles and designs that allow women to express themselves.
The dream of ROUHI is to leave a lasting legacy- one that empowers women to feel beautiful and confident, while also nurturing a connection to their roots, regardless of where they are in the world.

After all, at ROUHI, every garment tells a story - and we can't wait for us to be a part of yours.